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学术讲座
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2023/11/01
The Effect of Intellectual Protection Policies on Online Retail Pl...
Marketing Seminar（2023-28）Speaker: Shuo Zhang, Shanghai Jiaotong University
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2023/10/23
Free vs. Pay a little: Trivial-priced Coupon and Consumer Conversi...
Marketing Seminar（2023-27）Speaker: Zhengyu Shi, The University of Hong Kong
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2023/10/18
Social Motivation Effects of Sales Contest Leaderboards: Theory an...
Marketing Seminar (2023-26) Speaker: Yuanchen Su, University of Minnesota
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2023/10/16
A scalable recommendation engine for new users and items
Marketing Seminar（2023-25）Speaker: Boya Xu, Duke University
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2023/10/16
Disability Representation in Marketing Communications
Marketing Seminar（2023-24）Speaker: Jiaqian Wang, Northwestern University
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2023/10/09
Let Me Show You What Your Tips Can Do! Materially Referenced Tip R...
Marketing Seminar（2023-23）Speaker: Ce Liang, The Hong Kong Polytechnic University
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2023/09/27
The Impact of Platform Commission Design on Creators’ Pricing Str...
Marketing Seminar（2023-22）Speaker: Pu Zhao, Boston University
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2023/09/18
Evaluation Inflation: Consumers Give Higher Product Ratings on Tra...
Marketing Seminar（2023-21）Speaker: Ying Zeng, University of Toronto
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2023/09/12
Rewards and Consumption in the Credit Card Market
Marketing Seminar(2023-20) Speaker: Tianyu Han, University of California, Berkeley
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2023/09/11
Digital therapy: Confronting negative consumption experiences with...
Marketing Seminar（2023-19）Speaker: Alisa Wu, Columbia Business School
